Katlin C Spears

Led advanced UX content strategy and design for B2B products, focusing on AI-powered features, system scalability, and employer-centric growth initiatives. Promoted from Senior to Staff Content Designer after 2 years.

• Drove B2B product growth by spearheading UX content strategy and experimentation, optimizing employer-focused messaging to enhance engagement.
• Designed and scaled comprehensive content systems, including AI interaction guidelines (NotebookLLM) and voice & tone, improving cross-functional team efficiency and product consistency.
• Collaborated with PM, Engineering, and UXR to successfully launch AI-powered features, ensuring clear affordances and building user trust through intuitive interaction models.
• Developed unified language across complex user journeys, significantly improving user comprehension and driving measurable increases in conversion rates.
• Led enablement initiatives, providing PMs and designers with self-serve writing frameworks that reduced content bottlenecks and accelerated feature delivery.
• Crafted product messaging for new employer offerings, partnering with marketing to ensure consistent messaging across the user journey.

Directed UX content strategy for K-12 learning products, optimizing user retention and engagement across the full academic journey. Promoted from Content Specialist to Content Director after 1 year.

• Managed comprehensive UX content strategy for K-12 learning products, successfully reducing customer churn and improving retention rates throughout the academic journey.
• Built and evangelized content guidelines and usage patterns, unifying voice and messaging across all marketing and product touchpoints.
• Executed A/B tests on call-to-action language, UI copy, and upsell flows, achieving measurable lifts in user activation and conversion.
• Developed high-impact, story-driven content campaigns that effectively acquired new audiences, engaged leads, and streamlined the overall customer experience.
• Directed a cross-functional team of designers, writers, animators, and engineers, successfully executing high-converting product campaigns and meeting key customer retention objectives.

Scaled content operations and delivered full-stack content strategy for diverse clients, leading creative teams and defining product voice for internal SaaS.

• Achieved promotion to Partner by successfully scaling the content organization, expanding services across healthcare, nonprofit, and education sectors.
• Delivered full-stack content strategy (including research, information architecture, messaging, and editorial) for over 50 web and application development projects.
• Defined product voice and messaging for internal SaaS division, crafting all UX copy and leading successful go-to-market content initiatives.
• Directed a distributed creative team, overseeing design, engineering, and strategy functions to ensure cohesive project execution.

Drove editorial strategy and unified brand messaging for six graduate schools, leading multi-channel campaigns and comprehensive editorial projects.

• Spearheaded editorial strategy for six graduate schools, successfully unifying American University's brand messaging across both print and digital platforms.
• Collaborated with marketing, design, and media agencies to execute multi-channel brand campaigns, including inbound (landing pages, emails) and outbound initiatives (e.g., NYTimes.com, Inside Higher Ed, Chronicle for Higher Ed).
• Managed editorial content for key university communications, including websites, convocation scripts, provost communications, annual reports, and event promotions.

Managed 50+ annual writing projects, owning creative strategy, execution, and client relationships across diverse sectors.

• Developed and implemented integrated content solutions for web platforms, marketing campaigns, and various publications, enhancing brand consistency.